Premium, handcrafted beard care.

For nerds, by nerds.

We craft exceptional products for epic, healthy beards. No cheat code required.

Growing a great beard shouldn't be difficult

Most of us just want to grow a great beard without all the hassle. Effective products with simple scents that keep the itch and dry skin at bay. Throw in a few nerd fandoms, and throw out the overly manly cliche stereotypes. Welcome to the beard brand that gets you.

The solution is simple

If you want a great beard, you need great products and a simple, effective process. All of our products are made by hand with high-quality ingredients. This simple three-step routine keeps your beard in tip-top shape without irritation or guesswork.

  1. 1. Cleanse

    Use a wash (and an optional conditioner) made specifically for your beard to remove dirt while preserving natural oils.

  2. 2. Hydrate

    Our beard oil hydrates skin and hair for softness and reduced itch.

  3. 3. Style

    Finish with a balm or butter to shape your beard to your desired level of hold.

Ready to level up your beard care?

Explore our selection of handcrafted beard care products designed for nerds who take their beards seriously.

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We're still putting this thing together

We're working hard to bring you an amazing shopping experience. Stay tuned for updates!